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1719 Sheridan Drive, Tonawanda, NY 14223 (716) 424-0025

Last updated: January 2026

TrueSmiles Dental ("we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website or use our services.

Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

  • Request an appointment through our online form
  • Contact us via our contact form or email
  • Submit a testimonial or review

This may include your name, email address, phone number, and message content.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

  • Browser type and version
  • Operating system
  • Pages viewed and time spent on pages
  • Referring website
  • IP address (anonymized)

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and appointment requests
  • Provide and improve our services
  • Send appointment confirmations and reminders
  • Communicate important updates about our practice
  • Improve our website functionality

Information Sharing

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

  • Service providers who assist in operating our website or conducting our business
  • Third parties when required by law or to protect our rights

Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Protected Health Information (PHI)

As a healthcare provider, we are subject to HIPAA regulations regarding the protection of your health information. This Privacy Policy applies to information collected through our website. For information about how we handle your Protected Health Information (PHI) in our dental practice, please request our HIPAA Notice of Privacy Practices.

Your Rights

You have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information (with certain exceptions)
  • Opt out of marketing communications

Cookies

Our website may use cookies to enhance your browsing experience. You can set your browser to refuse cookies, but some website features may not function properly.

Changes to This Policy

We may update this Privacy Policy periodically. The updated version will be indicated by a new "Last updated" date at the top of this page.

Contact Us

If you have questions about this Privacy Policy, please contact us: